Smart Tools for Business

Marketing Tools

Counts and Demographics research
Use our list and count system to budget your next campaign and provide statistical demographic data for your marketing research.

USPS Postage Calculator
Calculate the postage for your postcards and letters for your campaign.

Design, Create and manage your camaign
The online design and management software that includes mail merge for personalizing your mail campaign on the fly.

Data Selects

Calculate your ROI

Input Data
Number of pieces you are mailing or e-mailing:
Total program costs:					$
Response Rate: % of responses expected:							%
Conversion Rate: % of responders expected to make purchases:							%
Average profit per sale:					$
Results
# Responders:			Cost per response:		$
# Buyers:			Cost per buyer/new customer:		$
Total Profit from Campaign:	$		Cost per piece:		$
Marketing ROI:				%

Tips and Articles

Reaching Boomers with Mail
"Examine how you can harness the distinct powers of Direct Mail to drive this generation to respond" by theUSPS.

Mail and the Internet
"Learn what well-seasoned marketers know. By integrating both Direct Mail and the internet in yourmarketing mix, you command the attention of your target audience"by the USPS.

How to hit it big, through succesful Direct Mail
"Here are some key insights into Direct Mail and the tactics used by successful marketers" according to the USPS.

USPS TOOLS

USPS Postage Calculator

USPS Resaerch Articles

Find info on any U.S. Zip code

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